(Note: For the last few years, I’ve been sparse with naming vendors in blogs. This one will have more than usual as examples.)
We all have a ton of tools at our disposal. From installed tools to products to open source, we can solve any given problem in fifteen different ways. Several years ago, I wrote a blog about using what you have to get the most out of your purchases. There are several “platforms” that solve a lot more problems than just what you are currently using them for. At the time, my shining example was F5’s BIG-IP. That thing can do everything: Networking in your data center and probably cooking your breakfast, too. At the time, most people used the box to handle load balancing but then were concerned about the cost. Duh? I mean, you have a tool that can solve a fistful of problems … and you’re using it for load balancing. I mean, it’s very good at load balancing, don’t get me wrong. But I feel like quoting Marvin from The Hitchhiker’s Guide to the Galaxy. “Here I am with a brain the size of a planet and they ask me to pick up a piece of paper. Call that job satisfaction? I don’t.” (Interestingly, at the rate that generative AI is advancing, it is only a question of time before a machine throws that quote out there.)
The thing is, investors and the hype machine told all of your vendors three things. First, that they needed a recurring revenue stream. Second, that you wanted everything as-a-service and third, that they needed to be a platform. That means that those fifteen SaaS products you’re on the hook for now want to solve all of your problems because “they’re a platform.” Some of them do a kick-arse job of it and you might very well have a SaaS license that covers whatever you need to do today.
This is screamingly obvious for some vendors. If you’re an Akamai customer, for example, the breadth of things you can do through them is stunning. Most customers do not seem to take advantage of that to the extent they should. This is no different than that BIG-IP in your DC; it’s just as-a-service. You’re already paying for both. You should make the most of them.
Other vendors might surprise you but they have done the same through M&A or expanding their “platform” from marketware to reality. I have hinted at this in the not-too-distant past but will say it point-blank here. Know what your products are capable of. Tomorrow you might need some of that functionality, and knowing if it’s already in the organization (but not being used) is a big deal. Also, if the “platform” already fits into your organization, then choosing a ‘best’ solution leans toward that product line already–less integration is the best integration.
And keep those lights on. You may have more tools than you need, but you’re managing them and keeping the organization online. You should be getting kudos for that, so I’ll offer them. Thank you. I replaced my phone this weekend and had to reconnect everything and to all of those orgs I had to log back into, reinstall or reconfigure, let me say: I am grateful for each IT person there. Even my bank, who honestly pisses me off—I’m still grateful for their IT.